01 · Context
What the sector needs to solve
Programmes, impact information and supporter actions compete for attention across disconnected pages.
02 · Connected approach
How the system could work
Organise the story around audience needs and connect volunteering, partnership and donation pathways.
03 · Intended outcome
What success would mean
Designed outcome: a clearer customer journey, defined ownership, useful measurement and an implementation roadmap. This is an illustrative concept, not a claim about completed client work or achieved results.