01 · Context
What the sector needs to solve
A strong product story does not consistently translate into retailer, distributor or direct customer action.
02 · Connected approach
How the system could work
Create audience-specific product discovery, campaign pages and trade enquiry workflows.
03 · Intended outcome
What success would mean
Designed outcome: a clearer customer journey, defined ownership, useful measurement and an implementation roadmap. This is an illustrative concept, not a claim about completed client work or achieved results.